Dollie Cloud

Control HQ

Build a SaaS / WaaS that Scales

Forget Multisite, Reseller Hosting or Expensive Custom Setups. Building your WordPress WaaS or SaaS with Dollie is the way to go.
  • Maximize Your Profit

    Recurring revenue with full control over billing & pricing.

  • Build with WordPress

    Create a fantastic Hub for your customers using WordPress.

  • Built for Scale

    Each site hosted in a Private Cloud built for hosting WP at scale.

Why Choose Dollie for Your WaaS or SaaS?

With Dollie, we combine scalable cloud technology with powerful site management tools and a WordPress-based customer portal builder into a singular cohesive solution to build & manage your WaaS platform.

Maintain absolute control over pricing under your brand and domain.

Interested? Keep reading about how Dollie changes the game.
Or talk to our team

Welcome to the Future of WaaS / SaaS - Power, Flexibility, and Security.

With Dollie you can build on a platform that's not only a superior alternative to WordPress Multisite it also ensures optimal security, high-grade performance and full control.

How to Sell Pre-Made Sites or SaaS Solutions

With Dollie you can turn any WordPress site into click-to-launch websites for your customers. Perfect for building your WaaS or SaaS.

  • Launch Blueprint

  • Build Blueprint

  • Add Placeholders

  • Sell via Hub

  • Manage via HQ

  • Blueprints are what we call the pre-made WordPress websites that are built by you and your team. From Control HQ you can launch a Blueprint in seconds. You can have as many as you like.
    Your Blueprint is like any WordPress installation, there are no restrictions. So you can build out your product the exact same way as you normally would. This gives you the ability to build out the perfect starting point for your customers so they can immediately start using your product as soon as they sign up for your SaaS platform.
    With our Real-Time Customizer you can take things even further. Deliver true turnkey websites for your customers. Start by adding some placeholders in your Blueprints. For example {NAME}.
    Now when someone launches a site based on this Blueprint they are prompted to fill in these placeholders before launching their site. During launch all the placeholders will be replaced with the provided information, delivering a ready-to-go site for your audience. True magic.
    Once you're done building your Blueprint you can publish it and use the Dollie Hub Builder to start selling them directly to your audience. Simply use the [dollie-blueprints] shortcode anywhere on your Hub and your clients can launch the blueprint with a click. Blueprints can also be directly tied to WooCommerce subscriptions or any other WordPress based eCommerce or Membership solution.
    All of your Blueprints can be easily managed & updated directly through Control HQ. You can create as many Blueprints as you'd like. You can update the Blueprints easily or batch update your customer sites based on the Blueprint they've chosen during signup. Control HQ has everything you need to manage your entire SaaS Platform.
    #1 - Dollie Hub Builder

    Create a Fantastic Customer Hub using WordPress

    Build your WaaS/SaaS platform directly inside your WordPress site. Maximum power and flexibility fully under your brand & domain.
    • Sell directly to your Customers

      You control billing and pricing. Use WooCommerce, EDD or any other WP solution to charge your customers.

    • You Own Your Data

      Build your WaaS/SaaS platform directly inside your WordPress site. Maximum power and flexibility fully under your brand & domain.

    • Easy to Extend & Design

      Use your favorite pagebuilder. Install one of the thousands of WordPress plugins or extend Dollie to integrate it with your custom solutions.

    All of the benefits of WordPress with none of the limitations.

    Build your customer hub directly inside any WordPress installation, whilst all your sites are launched directly into your Private Cloud.
    It’s the ultimate solution for maximum flexibility and ownership, without any of the performance & scalability issues you get with Multisite 

    • Seamless Integration

      Simply install & activate the Hub Builder plugin inside the WordPress installation where you have your customers, and start building your Hub.

      The Hub Builder is compatible with all pagebuilders and themes and is developed using WP best practices so you can integrate it into your existing environment rapidly.

    • Use any Billing Solution

      WooCommerce, Easy Digital Downloads, MemberPress or anything else. If it works with WordPress you can easily integrate it with your Hub to charge your customers for the sites they have on your SaaS.

      With just a couple of lines of code you can write a custom integration with your favorite billing solution.

    • 100% White Label & Flexibility

      Imagine a completely white-labeled dashboard where your customers/clients can see all their sites and services at a glance, all under your brand & domain.

      Add new features to your Hub by installing any WordPres plugin or built something on your own.

    Need some inspiration? Here are just some awesome ideas from our customers.

    • Affiliate & Refferal system

      Add a affiliate system to your Hub that rewards your existing clients/customers for recommending your services to their friends and peers.

    • Live Chat & Knowledgebase

      Build a powerful helpdesk inside your Hub using a WordPress based helpdesk solution, and offer live chat by adding an chat widget to your Hub in seconds.

    • Advanced CRM & Marketing

      Sync clients with your favorite newsletter service like MailChimp or ActiveCampaign and send out newsletters to your customers. Easily segment clients based on products or amount spent.

    • Customer Insights & Revenue Stats

      Use the detailed WooCommerce reports or use something like Metorik for even deeper insights into your revenue and customers.

    • Onboarding LMS Courses

      Use a LMS solution like LearnDash or LifterLMS to create stunning courses for your customers to follow after sign-up.

    • Social Platform

      Use the BuddyBoss Platform to seamlessly integration discussion groups, activity feeds and other social features to your SaaS.

    #2 Dollie private cloud - Dedicated infrastructure built for scale

    Your Private Cloud, Your Revenue, Your Data

    Forget Multisite, Reseller Hosting or Expensive Custom Setups, there is a (much) better way.

    • Lightning Fast

      The Dollie Private Cloud is 100% dedicated to your customer sites, with guaranteed resources for each site on a WP stack built for speed.

    • Simple & Predicable Pricing

      Don't worry about hidden fees, unexpected charges, upsell tactics or any other start up costs. Simply pay as you grow.

    • Built for Scale & Security

      Our Private Cloud is built for scale and security whether you have 10 or 10.000 sites. 

    We're not in the business of selling you generic hosting.

    Our interest is in making your business succeed, and helping you scale on an infrastructure built for scale.

    We do this by talking to you directly about your needs to be successful, giving you maximum flexibility to build the platform of your dreams.

    • Forget One-Size Fits All

      You know your products best, we've built the Private Cloud to adapt to your needs.

      If that means each of your sites requires 8GB of RAM, 20GB of SSD disk space or whatever else, we simply make that happen. It's as simple as that.

    • Sell at High Margins

      We use Docker container technology to create an isolated environment that is dedicated to serving high-performance, scalable WordPress sites.

      Our technology allows us to host more WordPress installs with less server and management resources, so you can sell services with great margins with zero compromises to speed & scale.

    • Cloud Agnostic on Demand

      Already have infrastructure or specific requirements? We can set up your Private Cloud on any cloud service provider or on premise if needed.

    • Supported By Experts

      With decades of experience in cloud engineering and scaling WordPress we have the experts on hand to help you make the right decisions for each component of your platform.

    #3 - Dollie Control HQ

    Manage & Maintain Your Entire
    Platform from One Place

    Control HQ makes managing your entire platform a breeze. Quickly see all your customer sites, and provide excellent support to your customers with a full range of (developer) tools for your entire team.

    • bulk updates

      Push out plugin & theme updates across your fleet of sites or WaaS templates.

    • powerful dev tools

      Fix issues quickly with the code editor, database manager and WP CLI.

    • Peace of mind

      Automated backups, uptime monitoring, security scans for each site on your platform.

    support made easy

    Deliver Next-Level Support

    With Control HQ you get a beautiful dashboard for each of your customers WordPress sites, where your team gets an instant overview of everything they could ever want to assist your customers in case they need help.

    We take care of performance, infrastructure and scale and providing you with a fantastic HQ to serve the needs of your customers.

    • Plugins & Themes

      Update, install or view all plugins & themes and their status at a glance.

    • One-Click Login

      Securely login to a site to investigate or resolve a customer ticket

    • Dev Tools

      WP CLI, a Code Editor, SFTP or Database Managment tools all one click away.

    • Server Configuration

      Restart PHP/NGINX, view resource usage and view error/debug logs for your dev team.

    • Backups

      View or create backups, roll back sites with a single click if needed.

    • SEO Details

      SEO, Accessibility & Best practices at a glance.

    • Performance

      Time to first byte, total load time and other important details.

    • Team Notes

      Leave notes for you and your team

    The Best Way to Make More Money.

    We've all heard the stories. Let's address the most common worries related to launching your own SaaS or WaaS Platform.
    It's hard
    It's Scary
    It's Expensive
    it takes time
    • Launching Your Own Hosted Solution is Hard...

      Slow (shared) hosting setups with bloated cPanel dashboards that do not scale. Restrictive & expensive managed hosting platforms with zero freedom & flexibility that constantly upsell you and your customers.

      Reseller programs that promise "White Label Hosting" but are a complete black box and have terrible revenue share models. Complex WordPress multisite setups on a single server that won’t scale and can’t be adapted on a per customer basis.

      Figure-it-all-out-yourself Cloud Platforms that require an entire DevOps team to manage with support that does not understand WordPress.

      All of this is exactly why established hosts have been able to take the bulk of the revenue in the WordPress industry for so long.

    • But not with Dollie

      With Dollie, you can build a SaaS platform that offers the same features as leading hosting providers and SaaS website builder platforms, without the hassle and initial investment.

      Forget about infrastructure, security, and scaling concerns; our skilled engineers handle everything behind the scenes.

      Our primary focus is ensuring your products are running smoothly on a platform designed for scalability and catered exactly to your products. By communicating directly with you, we adapt to your unique needs and requirements.

      Thanks to our growth-oriented pricing and the freedom to set your own pricing, your agency can become highly profitable in no time with none of the headaches.

    As a web agency, we wanted to offer website hosting but didn't have the expertise or resources to build our own infrastructure. What we love most is that they take care of all the infrastructure, security, and scaling behind the scenes whi

    Beverley Russell from Resourceful Marketing
    • Running our own SaaS platform is scary...

      Managing your own hosting infrastructure for WordPress sites can be risky, as it requires taking on the full responsibility of hosting and maintaining your customer websites.

      You might already have tried to launch a SaaS before and know what it involves. What if something goes wrong? Is it worth the extra revenue for our business if it gets in the way of our day-to-day operations?

      Exactly those worries allow established hosts to take a huge chunk of your revenue, and lock you in completely on their platforms.

    • But not with Dollie

      With Dollie you can confidently offer hosting services without risk or hassle. We handle the hosting infrastructure, ensuring the WordPress sites run smoothly and securely without taking away any of the flexibility to adapt to your specific needs.

      Our engineers manage technical aspects like server maintenance and scaling, so you can focus on day-to-day operations without distraction.

      Enjoy increased revenue without compromising your agency's core responsibilities. Dollie's flexible pricing empowers you to control growth and profitability, free from third-party platform lock-ins.

    Control HQ has quickly become the foundation of our day-to-day support & mainenance flow. Our Dollie-powered WaaS has over 500 sites that all manage using Control HQ. It's simply the best way to manage WordPress sites at scale!
    • Building your SaaS platform is expensive...

      Building your own hosting infrastructure from scratch is expensive due to the upfront costs associated with hardware, software, and in-house/hired expertise.

      There's ongoing costs associated with scalability and upgrades and investing in security, off-sites backups and fallover scenarios.

      Your hosting infrastructure must be scalable to accommodate growth of your platform. As your customer base expands, you will need to invest in additional hardware and engineering time/knowledge to keep everything running smoothly.

      Building a scalable platform simply requires time, money and dedication, and we've seen that this is what holds a lot of product creators back from launching their SaaS.

    • But not with Dollie

      Our container technology creates isolated environments solely dedicated to serving WordPress, optimizing resource use and reducing overheads. Because we focus on direct partnerships rather than mass marketing generic hosting services to anyone, we further reduce costs and thus the cost per site we charge you.

      Most importantly we let you set your own pricing and charge clients directly via your white-label Hub, maintaining control over your revenue and growth with excellent margins with no 3rd party in the middle.

      Leverage Dollie's scalable, affordable solution to minimize costs and drastically boost profitability for all of your WordPress products.

    One time payments aren’t enough to support your business in the long run. I mean, of course, you get sales each month, but it’s not that stable, which can make it hard to trust that it’s safe to do more. With Dollie we've opened up recurring revenue for all our products in service, which is a huge deal for us.
    • Setting up Hosting takes a ton of time...

      Before our partners discovered Dollie they often came to us with their attempts to take back control over hosting or build their own cloud platform. Here is one story from one of our partners..

      "We span up some servers at DigitalOcean and used CloudWays to get set up. Then we started to move our customer sites. We're now 2 years further and sure we do our own hosting. But it does not scale or allow us to truly benefit from running our own hosting. We're still restricted due to time, lack of in-house expertise and the inability to scale".

      There are countless other stories we've received, whether it's complex custom platforms or clunky cPanel solutions, with Dollie we spent combined decades on building a solution dedicated to building WordPress platforms at scale.

    • But not with Dollie

      With Dollie, you can regain control over your hosting and effortlessly scale your SaaS platform. Dollie eliminates time constraints, technical barriers, and expertise limitations, enabling you to focus on growth and delivering exceptional service to your customers.

      We act as a truly invisible partner at all times, managing your cloud infrastructure and constantly adding new white-label features you can then sell directly to your customers.

      With Dollie you get all the scale, speed and security that the big platforms offer, but without us getting in the way of how you should run your business. Like it should be.

    One time payments aren’t enough to support your business in the long run. I mean, of course, you get sales each month, but it’s not that stable, which can make it hard to trust that it’s safe to do more. With Dollie we've opened up recurring revenue for all our products in service, which is a huge deal for us.

    Launch Your WaaS / SaaS in Weeks, Not Years

    Let's break down how our dedicated team will help you launch your platform and set you up for success.
    1. Quick Onboarding
    1. Quick Onboarding
    3. collaborate via Kanban
    4. Launch
    • Our Done-with-You team follows a proven process that we have of converting all your WordPress products into one unified SaaS platform.

      We'll start with a welcome call where we show the full Dollie suite so your team gets a good understanding of the possibilities and how our solutions tie-in together to give you all the tools to run a successful platform. We'll also ask a bunch of questions about your products, brand and goals of your platform, and some of the geek stuff that helps us plan things out.

      After our call you'll get immediate access to all our platform features and our team will be available to assists you whilst you start building your platform with us.

    • We've seen time and time again that quickly getting to a working MVP is the absolute best way to envision the direction of your platform.

      We realise that launching a SaaS solution is a big step for a lot of creators. With our Done With You process we help you get to an MVP as soon as possible so your team is able to quickly iterate and present a working platform to the rest of your team in days, not months.

      Depending on your requirements we're often able to get the foundation in place shortly after our onboarding call so you can hit the ground running.

    • After the onboarding your team get access to a dedicated Kanban board where you can see all of the steps that are left before you're ready to go live.

      Each steps is marked with a difficulty level and you can ask us for assistance at any point, our team is ready to jump in at any time.

      You can also add new cards with questions for our team or talk to us directly via chat or email. Whatever works best for your team!

      Once your team has completed all the tasks on the board you're well on your way to launching your platform.

    • Whether you launch your SaaS for a subset of customers or go all out, our team is here every step of the way.

      Before you press the big green button, we will do a final review of your entire platform, which includes a code review of your Blueprints/Templates, your Customer Hub and anything else you'd like us to double check.

      After launch our team remains available for support, consultancy and help with your day to day operations. Depending on your requirements we have various level of support you can choose from. We're dedicated to seeing you succeed and a successful launch is critical to the ongoing success of your platform!

    Let's Start Building Your SaaS Platform.

    Excited?! So are we! Go ahead and click the big green button below and let’s talk about working together to create something awesome together.

    Talk to us!

    Choose Your Deal

    Choose Your Deal


    Control HQ goes far beyond just site management, check out what you'll get with both paid plans.

    • Connect & Manage Unlimited Sites

    • Client Manager

    • AI Assistant

    • Instant Notifications to Email

    • Google Lighthouse Analysis

    • Uptime Monitor

    • Site / Client PDF Reports

    • Atarim Integration

    • Uptime Monitor

    • Security Scans

    • Bulk Updates for Plugins, Themes & WP Core

    • Pro Plan

      50% Discount for 1st Year

      Up to 15 VIP Sites with additional features, and all of our Pro features for one low price.

      • 10 Sites with VIP Features*

      • Up to 3 Team Members

      • Priority Email Support

    • Agency Plan

      50% Discount for 1st Year

      Up to 50 VIP Sites and additional features across your HQ. the best deal for Agencies!

      • 50 Sites with VIP Features*

      • Live Chat Support

      • Instant Slack Notifications

      • Listing in our Agency Directory

      • Early Access to New Features