Get Dollie

Take Back Control over your Revenue Hosting Clients Data Operations with Dollie

Launch Your own full-service Agency Platform

Stop giving away your revenue to hosting providers, invoicing apps, CRM systems and countless other solutions today. 

Create a fantastic experience for your clients under your own brand domain. Manage & invoice clients, sell enterprise-grade hosting, site maintenance plans or any other service with the click of a button. 

With Dollie you can grow your Agency on the WordPress foundation you know and love. Offer true scale, flexibility and reliability for you and your clients all under your control, with no 3rd party in the middle.

The White Label Platform Builder of Choice for WordPress Agencies

Hundreds of businesses use Dollie to automate sell their WordPress (cloud) services, including big-name agencies, startups, best-selling marketplace authors and many more. Here's how you can join them.

Step 1

Sign-up for Dollie

Join hundreds of WordPress businesses and entrepreneurs running their dream platform under their own brand and domain. Free to get started, no strings attached.

Step 2

Create Your Hub

Install the Dollie Hub plugin inside your Agency Website. Once activated the plugin you’ll be guided through the setup and you’ll be ready to go in minutes.
Step 3

Build Your Hub

Set up the services you’d like to offer. Choose one of our pre-made Hub designs or roll out your own using Elementor. It could not be easier.

Step 4

Start Selling

Set up your products  and link them to your (recurring) services like hosting, site care services or white-glove development services.  With Dollie you can sell or invoice for all your services.

“One time payments aren’t enough to support your business in the long run. I mean, of course, you get sales each month, but it’s not that stable, which can make it hard to trust that it’s safe to do more. With Dollie we've opened up recurring revenue for all our products in service, which is a huge deal for us.”
Elite ThemeForest Authors
"We’ve used Dollie since it was in beta to add hosting services for our clients. We can deliver something extra for our customers not offered by large hosts. With Dollie we launched our platform in about a month and it’s been running like a dream for over 2 years now."
WeFoster Agency
Build Better Communties
"With Dollie, we can offer a more personalised and more customized service for each of our customers, whilst offering the same features and performance as big name hosts like Kinsta and WPEngine. When we need a set of an extra eyes or expert support, the Dollie team has been great. The onboarding steps they provide are stupidly easy."
WordPress Managed Host
Your Infrastructure

Forget All About Reseller Shared Slow Hosting

Launch new sites under your own domain in just 30 seconds all set up and ready to go.

Whether it’s spinning up sites for your clients yourself, or creating a beautiful self-service experience, with Dollie you finally have the freedom to build something truly custom.

With Dollie you can forget about the old way of doing this, we’re here to tell you there is a better way.

The Old Way
Big name hosts & SaaS platforms love their Reselling/Partner Programs, where you’re forced to play by the rules of their closed platform. You get limited control over billing, branding and your customer data and you’re being restricted to the business model that works best for them, not for you.
And here’s hoping that someday they will add that feature that you’ve been asking about for the last two years. Sounds familiar?
The Dollie Way

With Dollie you get the freedom to build the exact platform you want, 100% under your control. Your customers, your service, your pricing. We act as a truly invisible partner at all times, managing your cloud infrastructure and constantly adding new white-label features you can then sell directly to your customers.

With Dollie you get all the scale, speed and security that those big platforms offer, but without us getting in the way of how you should run your business. Like it should be.

Next-Gen Hosting & Billing Services for All Your Client Sites

Starting Today You Have Your Own White Label WordPress Hosting & Billing Platform.

World-Class Performance For All Client Sites.

Slow speeds kill good sites. Our engineers used many decades of combined WordPress & DevOps experience to build a highly scalable container-based hosting stack that ensures that all the sites hosted on your platform will blow your clients away.

Each site has its own dedicated environment, built from the ground up for WordPress.

Not only does this maximise performance, it also protects it against “bad neighbours” like with so many shared hosts. The result: Lighting fast isolated sites that perform well at all times.

Docker Powered

Isolated Docker containers that guarantee excellent performance and security for each and every site deployed.

Next-Gen Hosting Stack

NGINX, PHP 7.4+, Redis and MariaDB all carefully crafted to squeeze every millisecond of performance out of every
WordPress site.

Smart Caching
Auto-detection of the most popular WordPress caching plugins, implementing edge-level caching before WordPress is even loaded. Without having to configure anything.
Your Client & Team Experience

Manage Clients Sites Invoices Services in your own Hub

Provide exceptional value to your team and your clients by building your own beautiful HUB completely catered to your needs.

Site Manager
Build with Elementor
Billing & Account Area
Access Control
Add Any Plugin
Extend Dollie with 50k+ Plugins

All of your favorite WordPress Plugins can be used to enhance your Agency Platform

Dollie is built on WordPress, an open source platform, allowing you to have the flexibilitycontrol and freedom without being held back by a closed system such as typical SaaS platforms.  All your data is hosted on your WordPress site. This means you completely control your technology stack and client information

WooCommerce Extensions

The possibilities are endless. Add new payment gateways, PDF invoices, follow-up emails or automation integrations with any services you use via any of the 1000+ WooCommerce extensions.

Live Chat & Support Plugins

Make client support a breeze by offering a fully integrated support solution directly inside your Dollie install. Let customers create tickets, and easily assign them to yourself or your team.

CRM & Marketing Tools

Connect your platform with existing CRM & Marketing systems, or install a plugin like Groundhogg that adds these features directly to your Agency platform. 

Affiliate Plugins

Add a fully featured affiliate system to your Client Hub that rewards your existing clients for recommending your services to their friends and peers, including powerful Affiliate overview integrated into their dashboard

Automate Everything

Send any activity inside your Client Hub to anywhere else. Sync clients with your CRM. Get notified on Slack if a client launches a new (staging) site, or automatically segment your top clients in your (3rd Party) Sales solution.

Email & Social Media

Sync clients with your favorite newsletter service like MailChimp or ActiveCampaign and send out newsletters to your customers. Easily segment clients based on products or amount spent. Offer coupons and promotions via social media.

One Hub to Rule Them All

Launch, Manage & Maintain All Your Sites in One Place

Monitor, optimize, and update all your sites from one location. Launch new sites in 30 seconds flat, or sell your clients the ability to launch custom sites themselves.

Site Templates & Cloning

Rapid Site Development with Blueprints

Create re-usable site templates called Blueprints. You can have as many blueprints as you need to instantly hit the ground running for various projects, with your favorite plugins & themes pre-installed and configurated.

Use Blueprints only internally within your Agency team, or make them available for your clients as starter sites when they launch a new site on your platform. You can even restrict the available blueprints to specific subscriptions.

Once you have build a Blueprint you can list all your available blueprints anywhere on your site using a shortcode or the built-in Elementor widget. You can then offer one-click-websites to new and existing clients directly tied to a subscription. They simply click on “Launch this Site” and that’s it.

Play Video

In the screenshot above the placeholders {NAME} and {PROFESSION} are present inside a landing page. Once the Blueprint is launched these values will be populated with your clients name & profession. True magic!

Real-Time Customizer

Instant Custom Tailored websites for your Clients.

Taking the concept of Blueprints one big step further, the Real-Time Customizer makes setting up new sites for your clients even easier.

Add simple placeholders anywhere in your Site Blueprints and see how they are magically populated with your client details after the new site is launched.

A truly groundbreaking feature that opens up countless possibilities to automate your platform and it’s site creation experience for your clients.

Self-Service for Your Clients

Give Control back to your Clients

Depending on the target audience of your Agency and the needs of your clients, you can easily enable specific self-service Site Management features for your clients.

Let them create backups, update plugins/themes, connect their domains use the built-in Developer Tools for their sites. 

Tie specific Site Management features directly to subscriptions to offer Premium functionality or  quickly disable all Site Management features for that one client that always manages to break their site on a Friday night. We’ve been there.

Your clients can quickly see all the sites that are hosted on your platform.

Each site has it's own dashboard where your client can use any of the features you've enabled for them.

If you don't want your client to manage anything themselves, the dashboard is still a great place to provide a "View only" experience to your clients.

Above you see a Site Dashboard built by one of our Agency Partners. They launch the sites for their clients since they offer “White Glove” services. Their clients login to their Hub so they can see all their sites quickly. The agency has restricted what clients can do, so they don’t accidentally break their own sites.

Above you see how you can update all plugins for multiple sites in one go. Simply select the sites, choose “Update Plugins” and see it’s progress. If something goes wrong you’ll be notified via “Live Notifications” so you can take action if needed.

Safe Time Managing Sites

Reduce your headache of managing sites at scale

Easily run actions on multiple sites by using Site Actions, a powerful feature for everyone in your agency. Batch update plugins, themes and WordPress itself, or trigger (additional) backups all in one go.

Promised a client to update his sites every week? Use the scheduler to quickly set up recurring updates that run automatically at the schedule you specify. It could not be easier.

More Site Management Features
Developer Tools

Need to make some quick changes to a site? Use WP CLI or the full featured Code Editor directly from your Dollie Hub.

One-Click Staging

Create an exact copy of one of the sites on your platform with the click of a button. Perfect for quick testing of important site updates.

Security Scans

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.

Automated Backups

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.