Take Back Control over your Revenue Hosting Clients Data Operations with Dollie

Launch Your own full-service Agency Platform

Stop giving away your revenue to hosting providers, invoicing apps, CRM systems and countless other solutions today.

Create a fantastic experience for your clients under your own brand domain. Manage & invoice clients, sell enterprise-grade hosting, site maintenance plans or any other service with the click of a button.

With Dollie you can grow your Agency on the WordPress foundation you know and love. Offer true scale, flexibility and reliability for you and your clients all under your control, with no 3rd party in the middle.

The White Label Platform Builder of Choice for WordPress Agencies

Hundreds of businesses use Dollie to automate sell their WordPress (cloud) services, including big-name agencies, startups, best-selling marketplace authors and many more. Here's how you can join them.

Step 1

Sign-up for Dollie

Join hundreds of WordPress businesses and entrepreneurs running their dream platform under their own brand and domain. Free to get started, no strings attached.

Step 2

Create Your Hub

Install the Dollie Hub plugin inside your Agency Website. Once activated the plugin you’ll be guided through the setup and you’ll be ready to go in minutes.

Step 3

Build Your Hub

Set up the services you’d like to offer. Choose one of our pre-made Hub designs or roll out your own using Elementor. It could not be easier.

Step 4

Start Selling

Set up your products and link them to your (recurring) services like hosting, site care services or white-glove development services. With Dollie you can sell or invoice for all your services.

“One time payments aren’t enough to support your business in the long run. I mean, of course, you get sales each month, but it’s not that stable, which can make it hard to trust that it’s safe to do more. With Dollie we've opened up recurring revenue for all our products in service, which is a huge deal for us.”

SeventhQueen

Elite ThemeForest Authors

"We’ve used Dollie since it was in beta to add hosting services for our clients. We can deliver something extra for our customers not offered by large hosts. With Dollie we launched our platform in about a month and it’s been running like a dream for over 2 years now."

WeFoster Agency

Build Better Communties

"With Dollie, we can offer a more personalised and more customized service for each of our customers, whilst offering the same features and performance as big name hosts like Kinsta and WPEngine. When we need a set of an extra eyes or expert support, the Dollie team has been great. The onboarding steps they provide are stupidly easy."

CaptainPress

WordPress Managed Host

Your Infrastructure

Forget All About Reseller Shared Slow Hosting

Launch new sites under your own domain in just 30 seconds all set up and ready to go.

Whether it’s spinning up sites for your clients yourself, or creating a beautiful self-service experience, with Dollie you finally have the freedom to build something truly custom.

With Dollie you can forget about the old way of doing this, we’re here to tell you there is a better way.

The Old Way

Big name hosts & SaaS platforms love their Reselling/Partner Programs, where you’re forced to play by the rules of their closed platform. You get limited control over billing, branding and your customer data and you’re being restricted to the business model that works best for them, not for you.

And here’s hoping that someday they will add that feature that you’ve been asking about for the last two years. Sounds familiar?

The Dollie Way

With Dollie you get the freedom to build the exact platform you want, 100% under your control. Your customers, your service, your pricing. We act as a truly invisible partner at all times, managing your cloud infrastructure and constantly adding new white-label features you can then sell directly to your customers.

With Dollie you get all the scale, speed and security that those big platforms offer, but without us getting in the way of how you should run your business. Like it should be.

The Old Way

Slow (shared) hosting setups with bloated cPanel dashboards. Complex WordPress multisite setups on a single server that won’t scale and can’t be adapted on a per customer basis. Restrictive & expensive managed hosting platforms with zero freedom & flexibility. Figure-it-all-out-yourself Cloud Platforms that require an entire DevOps team to manage with support that does not understand WordPress.

Our partners have tried them all before they found Dollie, and they would not want to go back to any of them.

The Dollie Way

Dollie launched exclusively for the Enterprise more than 5 years ago, we live and breathe WordPress & Cloud Technology.

Our engineers used many decades of combined experience to build a highly scalable container-based infrastructure that scales, whether you have 5 or 5000 sites on your platform.

Today Dollie is a true next-generation cloud platform dedicated to spinning up lightning fast WordPress sites in seconds completely under your brand & domain, available to anyone who wants to change the way they run their WordPress business.

The Old Way

If you’ve tried to launch a platform before, you know how you have to be an expert on everything. Managing your own tech stack, worrying about security, scaling and performance 24/7, figuring out everything as you go along.

Not to mention the upfront financial risks you need to take to be able to compete with the competition. This is exactly why established hosts have been able to take the bulk of the revenue in the WordPress industry for so long.

The Dollie Way

With Dollie you can offer the same features as big name hosts and SaaS website builder platforms, without the hassle and required starting capital.

You don’t need to worry about infrastructure, security and scale, our engineers take care of all of that behind the scenes. You only get charged for the amount of sites active on your platform.

There are also no starting costs and hidden surprises. Grow at your own pace knowing exactly how much you have to pay us, before you charge your customers for your services.

The Old Way

You want to add a new payment method for your customers but your 3rd Party billing solution does not want to add support for it. There is this CRM solution you want to try but it sets you back another $500 a month for even the basic
features. Your team is constantly switching between countless (paid) solutions to manage your customer/client sites. With no end
in sight.

This is the reality for most people trying to build a consistent experience for their customers.

The Dollie Way

With Dollie you can install any of the thousands of WordPress plugins and WooCommerce extensions to add features to your platform, simply nothing will hold you
back.

You have the flexibility, to enhance your platform using any free and premium
WordPress plugins, or even build your own should you come accross a unique scenario that is important for your
project. Your team already knows WordPress, so we wanted to make it as easy as possible for you to build something awesome.

Next-Gen Hosting & Billing Services for All Your Client Sites

Starting Today You Have Your Own White Label WordPress Hosting & Billing Platform.

World-Class Performance For All Client Sites.

Slow speeds kill good sites. Our engineers used many decades of combined WordPress & DevOps experience to build a highly scalable container-based hosting stack that ensures that all the sites hosted on your platform will blow your clients away.

Each site has its own dedicated environment, built from the ground up for WordPress.

Not only does this maximise performance, it also protects it against “bad neighbours” like with so many shared hosts. The result: Lighting fast isolated sites that perform well at all times.

Docker Powered

Isolated Docker containers that guarantee excellent performance and security for each and every site deployed.

Next-Gen Hosting Stack

NGINX, PHP 7.4+, Redis and MariaDB all carefully crafted to squeeze every millisecond of performance out of every
WordPress site.

Smart Caching

Auto-detection of the most popular WordPress caching plugins, implementing edge-level caching before WordPress is even loaded. Without having to configure anything.

You Decide How to Charge for Hosting

Charge your clients per site, based on usage (disk space, visitors), available features (backups, staging, available self-service features) or anything in between. Then charge them directly with no 3rd Party in the middle.

Because Dollie runs inside your WordPress installation and works alongside WooCommerce, you can tap into the vast ecosystem of WooCommerce extensions and payment gateways too.

Offer trials or sign-up fees, add new payment gateways and even offer click-to-launch sites tied to your subscription products.

Your Billing

All your client payments are made directly through your
WordPress installation using WooCommerce, nothing is stored on our end. Ever.

Your Prices

You can charge however you like. Weekly, Monthly, Quarterly, Yearly. Per site or per service. It’s your business and our base pricing remains the same.

Your Data

Your client data is all stored inside your own WordPress site. Dollie only keeps track of the sites deployed under your partner account, and that’s it.

All Your Client Sites
Safe, Secure & Backed Up

Sell hosting without worries. Know that our team is always being prepared for the worst behind the scenes, keeping your sites safe.

Daily backups, pro-active security monitoring, free SSL certificates and much more is configured as soon as a new site is launched on your platform.

We also automatically protect your site against Brute Force (DDOS) attacks, root/SSH attacks and much more. Because each site is completely isolated it means that if a site gets compromised it can’t damage others, and you can restore it with the click of a button.

Built-in Security & Hardening

Automated security scans, a firewall that stops unsafe traffic and built-in integration with CloudFlare are just some of the many things we take care of behind the scenes. Focus on building the perfect service for you customers, knowing it’s hardened against attacks.

Isolated Sites

Dealing with a hack or targeted attack against one of your sites? Each site has its own dedicated environment, completely isolated from other sites on your platform. Rest-assured your other sites can never be compromised.

Off-Site Backups

Backups are securely transferred to encrypted off-site vaults completely isolated from your live site. We store backups up to 30 days so if the worst happens, you are able to restore a site with the click of a button.

Only pay when clients pay you.

You only get charged for the amount of (client) sites active on your Agency platform. There are no additional costs or fees. This allows you to grow at your own pace and charging your clients knowing exactly what you have to pay Dollie. We don’t charge you up front, but by day using a simple credit system. This gives you maximum flexibility to offer free trials or launching multiple (temporary) development sites without having to make large upfront payments.

Bulk Pricing Available

For partners that are growing quickly, or have (large) established businesses we offer custom pricing plans that fit their business model more closely. Our sales team is always available to discuss custom pricing models.

Smart & Dynamic Billing

Want to launch a quick site on your platform for some testing? No problem. Have a customer that signs up but mmediately cancels? We feel your pain. We automatically take care of these situations with our dynamic billing.

Transparent Pricing

You can see your billing estimation from the Dollie Partner Dashboard at all times, providing you with an overview of your expected costs of the current billing cycle. No upsells or funny stuff.

Site Dashboard for Your Clients (and amazing Team)

Further along this page you’ll get the full tour of your Agency Hub, but rest assured that your hosting services come with a full suite of easy to use management features. These can be used by your team and enabled for your clients as Self Service features. Here are just some of the features of your Site Dashboard.

Sites Listing

Provides an instant overview of all sites on your platform. For your client and it shows the sites that belong to them.

Dashboard Overview

Show your latest news, active subscriptions, recently launched sites and any custom (elementor) widget to build a beautiful dashboard for your clients (and team).

Billing & Account Area

Payment history, billing methods, invoices and subscription statuses for your clients all found in one area in your Agency Hub.

We are your true invisible partner.

Dollie doesn’t have any interaction with your customers, we’re simply the platform that enables you to deliver your services. This goes far beyond reseller hosting or “white label programs”, it’s part of our core philosphy. They’re your customers, not ours. Because Dollie runs inside your Agency WordPress installation you decide exactly what to do with that data. Also it opens up countless possibilities to extend your Agency Platform and add new features. That’s the power of WordPress and Open Source.

Your Own Billing

All your client payments are made directly through your WordPress installation using WooCommerce, nothing is stored on our end. Ever.

Your Own Prices

You can charge however you like. Weekly, Monthly, Quarterly, Yearly. Per site or per service. It’s your business and our pricing to you remains the same.

Your Own Data

Your customers and their data are all stored inside your own WordPress installation. Dollie only keeps track of the sites deployed under your partner account, but we do not have access to any of your customers data.

Truly Flexible

Unlike resellers and agency programs we actually give you true control. Install any WP plugin or WooCommerce payment gateway that works for your business. We’re simply here to help you succeed.

Work on Your Sites with Ease

Use the built-in code editor inside your Agency Hub for each site on your platform. That’s right, you can work on all your sites from one location, using a full featured code editor! Want to use WP CLI? Also available directly via your hub.

Want more? If you’re familiar with WordPress development, WP CLI and bash scripting you can rapidly extend Dollie to automate every part of your platform to offer a seamless experience for your clients and your team. You can even trigger jobs based on form submissions or other actions inside your Agency Hub using the Dollie API. The possibilies are endless.

Control Site Resources

Give one of your sites more available CPU cycle and RAM allocations with the click of a button. Perfect for especially demanding sites that need a little extra.

One Hub for Everything

You can use all the developer tools for each site directly via your Hub. Use the one-click login to go straight into WP admin of a site, or update plugins/themes and WordPress itself without leaving your hub.

Experts got Your Back

Stuck with debugging an issue? Need an extra set of eyes to help? Our team is here to help you resolve client issues without wanting any credit. It’s simply what we love to do!

Your Client & Team Experience

Manage Clients Sites Invoices Services in your own Hub

Provide exceptional value to your team and your clients by building your own beautiful HUB completely catered to your needs.

Site Manager

Build with Elementor

Billing & Account Area

Access Control

Add Any Plugin

Each of your client sites has it's own beautiful dashboard page in the Hub that provides an instant overview for you and the client.

Learn More

Use Elementor to customise every part of your Client Hub, or choose from our pre-made designs to hit the ground running.

The WooCommerce powered billing area provides an instant overview of all payments, subscriptions and account details for your client.

Set multiple view and edit accesses to every aspect of your Client Hub to control what your clients can see and change.

Simply any of the thousands of WordPress plugins or WooCommerce extensions to further build out your Client Hub.

Extend Dollie with 50k+ Plugins

All of your favorite WordPress Plugins can be used to enhance your Agency Platform

Dollie is built on WordPress, an open source platform, allowing you to have the flexibility, control and freedom without being held back by a closed system such as typical SaaS platforms. All your data is hosted on your WordPress site. This means you completely control your technology stack and client information

WooCommerce Extensions

The possibilities are endless. Add new payment gateways, PDF invoices, follow-up emails or automation integrations with any services you use via any of the 1000+ WooCommerce extensions.

Live Chat & Support Plugins

Make client support a breeze by offering a fully integrated support solution directly inside your Dollie install. Let customers create tickets, and easily assign them to yourself or your team.

CRM & Marketing Tools

Connect your platform with existing CRM & Marketing systems, or install a plugin like Groundhogg that adds these features directly to your Agency platform.

Affiliate Plugins

Add a fully featured affiliate system to your Client Hub that rewards your existing clients for recommending your services to their friends and peers, including powerful Affiliate overview integrated into their dashboard

Automate Everything

Send any activity inside your Client Hub to anywhere else. Sync clients with your CRM. Get notified on Slack if a client launches a new (staging) site, or automatically segment your top clients in your (3rd Party) Sales solution.

Email & Social Media

Sync clients with your favorite newsletter service like MailChimp or ActiveCampaign and send out newsletters to your customers. Easily segment clients based on products or amount spent. Offer coupons and promotions via social media.

One Hub to Rule Them All

Launch, Manage & Maintain All Your Sites in One Place

Monitor, optimize, and update all your sites from one location. Launch new sites in 30 seconds flat, or sell your clients the ability to launch custom sites themselves.

Site Templates & Cloning

Rapid Site Development with Blueprints

Create re-usable site templates called Blueprints. You can have as many blueprints as you need to instantly hit the ground running for various projects, with your favorite plugins & themes pre-installed and configurated.

Use Blueprints only internally within your Agency team, or make them available for your clients as starter sites when they launch a new site on your platform. You can even restrict the available blueprints to specific subscriptions.

Once you have build a Blueprint you can list all your available blueprints anywhere on your site using a shortcode or the built-in Elementor widget. You can then offer one-click-websites to new and existing clients directly tied to a subscription. They simply click on “Launch this Site” and that’s it.

In the screenshot above the placeholders {NAME} and {PROFESSION} are present inside a landing page. Once the Blueprint is launched these values will be populated with your clients name & profession. True magic!

Real-Time Customizer

Instant Custom Tailored websites for your Clients.

Taking the concept of Blueprints one big step further, the Real-Time Customizer makes setting up new sites for your clients even easier.

Add simple placeholders anywhere in your Site Blueprints and see how they are magically populated with your client details after the new site is launched.

A truly groundbreaking feature that opens up countless possibilities to automate your platform and it’s site creation experience for your clients.

Self-Service for Your Clients

Give Control back to your Clients

Depending on the target audience of your Agency and the needs of your clients, you can easily enable specific self-service Site Management features for your clients.

Let them create backups, update plugins/themes, connect their domains use the built-in Developer Tools for their sites.

Tie specific Site Management features directly to subscriptions to offer Premium functionality or quickly disable all Site Management features for that one client that always manages to break their site on a Friday night. We’ve been there.

Above you see a Site Dashboard built by one of our Agency Partners. They launch the sites for their clients since they offer “White Glove” services. Their clients login to their Hub so they can see all their sites quickly. The agency has restricted what clients can do, so they don’t accidentally break their own sites.

Above you see how you can update all plugins for multiple sites in one go. Simply select the sites, choose “Update Plugins” and see it’s progress. If something goes wrong you’ll be notified via “Live Notifications” so you can take action if needed.

Safe Time Managing Sites

Reduce your headache of managing sites at scale

Easily run actions on multiple sites by using Site Actions, a powerful feature for everyone in your agency. Batch update plugins, themes and WordPress itself, or trigger (additional) backups all in one go.

Promised a client to update his sites every week? Use the scheduler to quickly set up recurring updates that run automatically at the schedule you specify. It could not be easier.

More Site Management Features

Developer Tools

Need to make some quick changes to a site? Use WP CLI or the full featured Code Editor directly from your Dollie Hub.

One-Click Staging

Create an exact copy of one of the sites on your platform with the click of a button. Perfect for quick testing of important site updates.

Security Scans

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.

Automated Backups

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.

Take Back Control over your Revenue Hosting Clients Data Operations with Dollie

Launch Your own full-service Agency Platform

The White Label Platform Builder of Choice for WordPress Agencies

Hundreds of businesses use Dollie to automate sell their WordPress (cloud) services, including big-name agencies, startups, best-selling marketplace authors and many more. Here's how you can join them.

Step 1

Sign-up for Dollie

Step 2

Create Your Hub

Step 3

Build Your Hub

Step 4

Start Selling

Your Infrastructure

Forget All About Reseller Shared Slow Hosting

The Old Way

The Dollie Way

Next-Gen Hosting & Billing Services for All Your Client Sites

Starting Today You Have Your Own White Label WordPress Hosting & Billing Platform.

World-Class Performance For All Client Sites.

Docker Powered

Next-Gen Hosting Stack

Smart Caching

Your Client & Team Experience

Manage Clients Sites Invoices Services in your own Hub

Extend Dollie with 50k+ Plugins

All of your favorite WordPress Plugins can be used to enhance your Agency Platform

One Hub to Rule Them All

Launch, Manage & Maintain All Your Sites in One Place

Monitor, optimize, and update all your sites from one location. Launch new sites in 30 seconds flat, or sell your clients the ability to launch custom sites themselves.

Site Templates & Cloning

Rapid Site Development with Blueprints

Real-Time Customizer

Instant Custom Tailored websites for your Clients.

Self-Service for Your Clients

Give Control back to your Clients

Safe Time Managing Sites

Reduce your headache of managing sites at scale

More Site Management Features

Our Solutions

About Dollie

Resources