Hey everyone, Bowe here.
If you’ve been running a WordPress agency for a while, you’ve probably heard people say things like:
“WordPress? Isn’t that just a blogging platform?”
“Enterprise won’t take it seriously.”
“Headless CMS is the future—WordPress won’t keep up.”
We’ve all been there. But here’s the truth: 2025 is the year WordPress reclaims its enterprise dominance.
A huge shoutout to Noel Tock and our friends at Human Made team for their phenomenal work in breaking this down in their report, WordPress in 2025 and the Massive Enterprise Opportunity It Presents (Download PDF). If you haven’t read it yet, you should.
Noel puts it best:
“2025 will be a huge year for WordPress, and most enterprise decision-makers will miss the opportunity.”
As agency owners, we cannot afford to miss this opportunity. The enterprise market is shifting toward open-source, AI-driven workflows, and hybrid CMS models—and WordPress is uniquely positioned to take the lead.
So, let’s talk about what’s happening, what this means for your agency, and how Dollie helps you capitalize on it.
WordPress is Winning the CMS War — Here’s Why
For years, proprietary CMS solutions like Sitecore, Adobe Experience Manager, and Contentful dominated the enterprise market. But the tides are turning. As Noel points out:
“True open-source simply has a way of enduring market cycles, continuing to innovate through periods of high volatility, whilst other proprietary vendors end up stagnating.”
Think about it: Enterprises are slashing budgets on legacy software while investing in AI, automation, and cost-effective content solutions. WordPress, with its low total cost of ownership, massive ecosystem, and flexibility, is the perfect answer.
And agencies like yours play a crucial role in helping enterprises make that transition.
💡 How Dollie Helps: Agencies using Dollie’s White-Label Hosting can offer fully managed WordPress enterprise solutions under their own brand—competing with the big players but without the overhead.
The No-Code Revolution: WordPress’ Secret Weapon
One of the biggest complaints enterprises had about WordPress? “It’s too hard for content teams to use.” Well, that’s no longer true.
With Full Site Editing (FSE) and the block editor, WordPress is now the most powerful no-code CMS on the market. And as Noel highlights:
“A single WordPress feature has more commits than entire competing projects.”
That’s wild.
FSE isn’t just a nice-to-have—it’s a game-changer for agencies. Enterprises don’t want to rely on expensive dev teams for every little change. They want flexibility. They want their content teams to move fast without breaking things.
💡 How Dollie Helps: With Dollie’s Site Care Suite, agencies can manage security, updates, and performance, ensuring their enterprise clients get the best of WordPress without the headaches.
AI and WordPress: The 100x Play for Agencies
Here’s where things get even more exciting. AI is reshaping the CMS landscape, and proprietary vendors are struggling to keep up. Meanwhile, WordPress is evolving into an AI-powered content operating system.
Noel sums it up perfectly:
“While proprietary vendors are all rushing to implement AI point features in a way that drives short-term growth and hype, WordPress has the opportunity… to create an intelligent content operating system.”
This is huge. Instead of relying on closed AI models locked behind paywalls, WordPress agencies can build fully customizable AI-driven workflows. That means:
✔️ AI-powered site optimizations
✔️ Automated content insights
✔️ Smart publishing tools
…and that’s just the beginning.
💡 How Dollie Helps: Our AI Assistant is designed for agencies looking to leverage AI without adding complexity—from performance analysis to SEO recommendations.
The Death (and Rebirth) of Headless CMS
For years, headless CMS was the buzzword in enterprise tech. But now? Many of those vendors are scrambling to justify their costs. Enterprises want API-driven experiences, but they also need editorial flexibility—and pure headless solutions just aren’t cutting it.
Noel puts it bluntly:
“How headless-first CMSs are now industry laggers and what it means for hybrid or universal CMSs such as WordPress.”
This means agencies that specialize in hybrid WordPress solutions—offering both API-driven headless capabilities and traditional content workflows—are in the best position to win enterprise clients.
💡 How Dollie Helps: Dollie’s Intelligence Suite gives agencies the tools they need to monitor, optimize, and scale WordPress solutions for enterprise clients.
Final Thoughts: What This Means for Your Agency
Let’s be real: Most agencies won’t take action on this. They’ll keep doing business as usual while others capitalize on the biggest shift in enterprise CMS in a decade.
But if you’re here, you’re not most agencies.
If you want to lead the next generation of WordPress for enterprise, here’s what I recommend:
🔥 Start positioning your agency as an enterprise WordPress specialist.
🔥 Offer migration services for enterprises leaving Sitecore, AEM, and Contentful.
🔥 Leverage AI and automation to deliver scalable, high-value WordPress solutions.
🔥 Use Dollie to manage and scale WordPress hosting, security, and maintenance effortlessly.
The opportunity is here. The question is: Will you take it?
👉 Join the movement and start scaling your agency today.
🔗 Book a Demo with Dollie
