The Changing Landscape of WordPress Agencies

Hey there, agency owners! We know the WordPress industry is evolving—fast. If you’ve been running an agency for a while, you’ve likely noticed that competition is fiercer than ever. More DIY website builders. Lower client budgets. And a race to the bottom on pricing. Sound familiar?

The truth is, selling “just websites” isn’t enough anymore. Businesses don’t just want a site; they need an entire digital ecosystem that grows with them. They need hosting, security, performance insights, and ongoing maintenance—all without the hassle.

That’s where Dollie comes in. Instead of just delivering websites, imagine offering complete digital solutions with recurring revenue built-in. This blog will show you exactly how to evolve beyond traditional WordPress services and turn your agency into a profit-generating powerhouse.

Why Sticking to Traditional WordPress Services is Holding You Back

Many agencies still rely on a basic service lineup:

• ✅ Website design & development
• ✅ Theme customization
• ✅ Plugin integration
• ✅ Maintenance & support

But here’s the problem:

• Commoditization: With drag-and-drop builders like Elementor and Wix, clients can now build their own sites—often for free.
• Scalability Issues: More clients mean more manual work, which makes it tough to grow without hiring more people.
• Revenue Gaps: Feast-or-famine cycles leave your agency financially unstable, making it hard to plan for the future.
• Standing Out is Hard: Thousands of agencies offer the same services. Without a strong differentiator, it’s tough to command premium prices.
• Tech Limitations: Clients expect more than just a site—they want performance, security, SEO, and insights.

So how do you break free? By expanding your offerings and becoming your client’s long-term digital partner. Dollie gives you the tools to make it happen.

Your Agency’s Future: Recurring Revenue with Dollie

What if you could ditch the one-and-done website model and build a business that thrives on predictable, recurring revenue? With Dollie, your agency can offer:

• ✅ White-Label Hosting: Sell your own hosting plans instead of sending clients elsewhere. → Learn More
• ✅ All-in-One Site Management: Manage all client sites from one dashboard. No more logging in and out! → See How It Works
• ✅ Premium Maintenance & Security Plans: Offer automated backups, security scans, and performance tracking as a service. → Check Out Site Care Suite
• ✅ Smarter Site Optimization: Use AI-powered tools to analyze SEO, performance, and security and charge for insights. → Explore the Intelligence Suite
• ✅ Branded Client Portal (Coming Soon!): Give clients self-service access to their sites, invoices, and reports under your brand.

With Dollie, agencies are moving from freelance struggles to business ownership success—and we’ll show you how.

How Agencies are Expanding with Dollie (And How You Can Too!)

1️⃣ Launch Your Own Hosting Business (Without the Hassle!)

Stop sending clients to Bluehost, SiteGround, or WP Engine. With Dollie’s White-Label Hosting, you become the hosting provider.

👉 Benefits:

• ✔ Higher profit margins
• ✔ 100% branded under your agency
• ✔ Clients stay with you longer
• ✔ No tech headaches—Dollie handles the backend

🚀 Get Started: Create hosting tiers (Basic, Pro, Premium), bundle them with maintenance, and start billing monthly. → Set Up Hosting Now

---

2️⃣ Offer Comprehensive Site Management (And Charge for It!)

What if you could manage all client sites from one dashboard, push updates in bulk, and automate security scans? With Dollie, you can.

📈 Sell Monthly WordPress Management Plans that include:

• ✅ Plugin & theme updates
• ✅ Daily backups
• ✅ Uptime monitoring
• ✅ Security scanning

💡 Agencies charging $99–$299/month per site for this are generating six-figure revenues—without adding work.

🔗 → See How Site Management Works

3️⃣ Turn Performance & SEO Reports Into Revenue

Clients need their websites to run fast, rank on Google, and stay secure. With Dollie’s Intelligence Suite, you can offer site audits, SEO analysis, and speed optimization as a service.

📊 Services you can sell:

• ✔ Core Web Vitals audits
• ✔ SEO strategy reports
• ✔ Performance tuning (faster loading times)
• ✔ Fixing security vulnerabilities

🔥 Example: An agency offering SEO & performance audits at $500 per site can generate $5,000 from just 10 clients!

🔗 → Learn More About Intelligence Suite

4️⃣ Branded Client Portal = More Upsells & Happier Clients

Imagine a self-service portal where clients can:

• ✔ View reports & analytics
• ✔ Submit support requests
• ✔ Upgrade their plans

🌟 Coming in 2025: Dollie’s Client Portal lets you white-label everything and upsell services directly inside the dashboard.

💡 Agencies using a branded client portal see 40% higher retention rates!

🚀 Be First in Line: Join the Waitlist

Success Story: How One Agency Boosted Revenue by 60% with Dollie

📌 BrandSparky (a mid-sized agency in Manchester) was struggling with low-profit margins. Their projects were one-off, and clients rarely stayed for long.

🔹 Solution? They switched to Dollie and:

• ✔ Launched white-label hosting ($50K in recurring revenue in Year 1)
• ✔ Started selling AI-powered optimization ($3K/month in extra profits)
• ✔ Reduced manual work by 30% using Dollie’s Site Management
• ✔ Retained 40% more clients by bundling services

💡 Within 18 months, they transformed their agency—moving from feast-or-famine to stable, growing revenue.

👉 Your agency could be next! Start today: Get Your Free Account

Your Next Steps: How to Expand Your Agency Today

You don’t have to overhaul your business overnight, but taking action now will set you up for long-term success. Follow these steps:

• 🔹 Step 1: Identify your highest-value clients and introduce site management plans. (Dollie Site Care)
• 🔹 Step 2: Set up white-label hosting and migrate a few existing clients. (Dollie Hosting)
• 🔹 Step 3: Use Dollie’s Intelligence Suite to create performance reports & upsell optimization services. (Intelligence Suite)
• 🔹 Step 4: Start pre-selling access to your branded client portal (coming soon!). (Join the Waitlist)

🚀 Get Started Today: Create Your Free Account

Final Thoughts: Future-Proof Your Agency

The best agencies in 2025 won’t just build websites—they’ll provide ongoing, high-value digital services. If you pivot now, you’ll leave competitors behind and build a thriving, scalable business.

The question isn’t IF you should evolve—it’s how fast you can do it.
And with Dollie, you have everything you need.

🔥 Let’s grow together — start now! 🚀