Marketplace Authors & Product Vendors

Turn Your Best Selling Products into a SaaS

Dollie allows you to quickly turn your best selling WordPress products into click-to-launch SaaS apps, under your own domain, branding and full control over pricing.

Stop giving away a large chunk of your revenue to a marketplace that takes the bulk of your profits. With Dollie you can take any of your flagship WordPress products and turn them into click-to-launch sites, all managed through a beautiful customer hub you can easily build yourself.

Already have an existing customer dashboard built on WordPress? Dollie integrates seamlessly so you can directly start offering your new SaaS services straight from your existing setup.

The White Label Platform Builder of Choice for WordPress Vendors

Hundreds of businesses use Dollie to automate sell their WordPress (cloud) services, including big-name agencies, startups, best-selling marketplace authors and many more. Here's how you can join them.

Step 1

Sign-up for Dollie

Join hundreds of WordPress businesses and entrepreneurs running their dream platform under their own brand and domain. Free to get started, no strings attached.

Step 2

Create Your Hub

Install the Dollie Hub plugin inside your Agency Website. Once activated the plugin you’ll be guided through the setup and you’ll be ready to go in minutes.

Step 3

Build Your SaaS

Turn your best selling WordPress products into pre-made sites, ready to be launched with the click of a button by new or existing customers.

Step 4

Start Selling

Set up your subscriptions and start selling your SaaS products directly under your brand & domain using the WordPress foundation you know and love.

“One time payments aren’t enough to support your business in the long run. I mean, of course, you get sales each month, but it’s not that stable, which can make it hard to trust that it’s safe to do more. With Dollie we've opened up recurring revenue for all our products in service, which is a huge deal for us.”

SeventhQueen

Elite ThemeForest Authors

"We’ve used Dollie since it was in beta to add hosting services for our clients. We can deliver something extra for our customers not offered by large hosts. With Dollie we launched our platform in about a month and it’s been running like a dream for over 2 years now."

WeFoster Agency

Build Better Communties

"With Dollie, we can offer a more personalised and more customized service for each of our customers, whilst offering the same features and performance as big name hosts like Kinsta and WPEngine. When we need a set of an extra eyes or expert support, the Dollie team has been great. The onboarding steps they provide are stupidly easy."

CaptainPress

WordPress Managed Host

Your Infrastructure

Forget All About Reseller Shared Slow Hosting

Launch new sites under your own domain in just 30 seconds all set up and ready to go.

With Dollie you finally have the freedom to build something truly custom for your business. The ideal solution for selling your WordPress products under your own control, hosted on a next-generation cloud platform dedicated to your success.

With Dollie you can forget about the old way of doing this, we’re here to tell you there is a better way.

The Old Way

Big name hosts & SaaS platforms love their Reselling/Partner Programs, where you’re forced to play by the rules of their closed platform. You get limited control over billing, branding and your customer data and you’re being restricted to the business model that works best for them, not for you.

And here’s hoping that someday they will add that feature that you’ve been asking about for the last two years. Sounds familiar?

The Dollie Way

With Dollie you get the freedom to build the exact platform you want, 100% under your control. Your customers, your service, your pricing. We act as a truly invisible partner at all times, managing your cloud infrastructure and constantly adding new white-label features you can then sell directly to your customers.

With Dollie you get all the scale, speed and security that those big platforms offer, but without us getting in the way of how you should run your business. Like it should be.

The Old Way

Slow (shared) hosting setups with bloated cPanel dashboards. Complex WordPress multisite setups on a single server that won’t scale and can’t be adapted on a per customer basis. Restrictive & expensive managed hosting platforms with zero freedom & flexibility. Figure-it-all-out-yourself Cloud Platforms that require an entire DevOps team to manage with support that does not understand WordPress.

Our partners have tried them all before they found Dollie, and they would not want to go back to any of them.

The Dollie Way

Dollie launched exclusively for the Enterprise more than 5 years ago, we live and breathe WordPress & Cloud Technology.

Our engineers used many decades of combined experience to build a highly scalable container-based infrastructure that scales, whether you have 5 or 5000 sites on your platform.

Today Dollie is a true next-generation cloud platform dedicated to spinning up lightning fast WordPress sites in seconds completely under your brand & domain, available to anyone who wants to change the way they run their WordPress business.

The Old Way

If you’ve tried to launch a platform before, you know how you have to be an expert on everything. Managing your own tech stack, worrying about security, scaling and performance 24/7, figuring out everything as you go along.

Not to mention the upfront financial risks you need to take to be able to compete with the competition. This is exactly why established hosts have been able to take the bulk of the revenue in the WordPress industry for so long.

The Dollie Way

With Dollie you can offer the same features as big name hosts and SaaS website builder platforms, without the hassle and required starting capital.

You don’t need to worry about infrastructure, security and scale, our engineers take care of all of that behind the scenes. You only get charged for the amount of sites active on your platform.

There are also no starting costs and hidden surprises. Grow at your own pace knowing exactly how much you have to pay us, before you charge your customers for your services.

The Old Way

You want to add a new payment method for your customers but your 3rd Party billing solution does not want to add support for it. There is this CRM solution you want to try but it sets you back another $500 a month for even the basic
features. Your team is constantly switching between countless (paid) solutions to manage your customer/client sites. With no end
in sight.

This is the reality for most people trying to build a consistent experience for their customers.

The Dollie Way

With Dollie you can install any of the thousands of WordPress plugins and WooCommerce extensions to add features to your platform, simply nothing will hold you
back.

You have the flexibility, to enhance your platform using any free and premium
WordPress plugins, or even build your own should you come accross a unique scenario that is important for your
project. Your team already knows WordPress, so we wanted to make it as easy as possible for you to build something awesome.

Have an Established Customer Base? Dollie Integrates Seamlessly with your existing WordPress storefront.

pre-made WP sites for your products

SaaSify each of your Products with Blueprints

Create and sell a pre-made WordPress install with your flagship products set up and ready to go using our “Blueprints”. You can have as many blueprints as you for your SaaS, and they form the foundation of your business.

Blueprints can be made available for your customers as starter sites when they launch a new site on your platform. You can even restrict the available blueprints to specific subscriptions.

Once you have build a Blueprint you can list all your available blueprints anywhere on your site using a shortcode or the built-in Elementor widget. You can then offer one-click-websites to new and existing customer directly tied to a subscription. They simply click on “Launch this Site” and that’s it.

In the screenshot above the placeholders {NAME} and {PROFESSION} are present inside a landing page. Once the Blueprint is launched these values will be populated with your clients name & profession. True magic!

Real-Time Customizer

Instant Custom Tailored websites for your Customers

Taking the concept of Blueprints one big step further, the Real-Time Customizer makes setting up new solutions for each of your Products even easier.

Add simple placeholders anywhere in your blueprints and see how they are magically populated with your customer details after the new site is launched.

A truly groundbreaking feature that opens up countless possibilities to automate your SaaS and the experience for your customers getting started with your flagship products.

Self-Service for Your Customers

Give Control back to your Customers

Depending on the target audience of your SaaS and the needs of your customers, you can easily enable specific self-service Site Management features.

Let them create backups, update plugins/themes, connect their domains and use the built-in Developer Tools for their sites.

Tie specific Site Management features directly to subscriptions to offer Premium functionality or quickly disable all Site Management features for that one customers that always manages to break their site on a Friday night. We’ve been there.

Above you see a Site Dashboard built by one of our SaaS Partners. Their customers login to their Hub so they can see all their sites quickly. The partners has restricted what customers can do, so they don’t accidentally break their own sites.

Above you see how you can update all plugins for multiple sites in one go. Simply select the sites, choose “Update Plugins” and see it’s progress. If something goes wrong you’ll be notified via “Live Notifications” so you can take action if needed.

Safe Time Managing Sites

Reduce your headache of managing sites at scale

Easily run actions on multiple sites by using Site Actions, a powerful feature for everyone in your team. Batch update plugins, themes and WordPress itself, or trigger (additional) backups all in one go.

Promised a customer to update his sites every week? Use the scheduler to quickly set up recurring updates that run automatically at the schedule you specify. It could not be easier.

More Site Management Features

Developer Tools

Need to make some quick changes to a site? Use WP CLI or the full featured Code Editor directly from your Dollie Hub.

One-Click Staging

Create an exact copy of one of the sites on your platform with the click of a button. Perfect for quick testing of important site updates.

Security Scans

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.

Automated Backups

Use our built-in tools like our Security Scanner, WP CLI and SSH access to automate security scans for your clients.

Next-Gen Hosting & Billing Services for All Your customer Sites

Your Own WordPress Powered SaaS Solution for Your Products

World-Class Performance For All Your Customers

Slow speeds kill good sites. Our engineers used many decades of combined WordPress & DevOps experience to build a highly scalable container-based hosting stack that ensures that all the sites hosted on your platform will blow your clients away.

Each site has its own dedicated environment, built from the ground up for WordPress.

Not only does this maximise performance, it also protects it against “bad neighbours” like with so many shared hosts. The result: Lighting fast isolated sites that perform well at all times.

Docker Powered

Isolated Docker containers that guarantee excellent performance and security for each and every site deployed.

Next-Gen Hosting Stack

NGINX, PHP 7.4+, Redis and MariaDB all carefully crafted to squeeze every millisecond of performance out of every
WordPress site.

Smart Caching

Auto-detection of the most popular WordPress caching plugins, implementing edge-level caching before WordPress is even loaded. Without having to configure anything.

You Decide How to Charge for Your Services

Charge your customers per site, based on usage (disk space, visitors), available features (backups, staging, available self-service features) or anything in between. Then charge them directly with no 3rd Party in the middle.

Because Dollie runs inside your WordPress installation and works alongside WooCommerce, you can tap into the vast ecosystem of WooCommerce extensions and payment gateways too.

Offer trials or sign-up fees, add new payment gateways and even offer click-to-launch sites tied to your subscription products.

Your Billing

All your client payments are made directly through your
WordPress installation using WooCommerce or any payment/membership solution you’d like. Nothing is stored on our end. Ever.

Your Prices

You can charge however you like. Weekly, Monthly, Quarterly, Yearly. Per site or per service. It’s your business and our base pricing remains the same.

Your Data

Your client data is all stored inside your own WordPress site. Dollie only keeps track of the sites deployed under your partner account, and that’s it.

All Your Client Sites Safe, Secure & Backed Up

Sell your services without worries. Know that our team is always being prepared for the worst behind the scenes, keeping your customer sites safe.

Daily backups, pro-active security monitoring, free SSL certificates and much more is configured as soon as a new site is launched on your platform.

We also automatically protect your site against Brute Force (DDOS) attacks, root/SSH attacks and much more. Because each site is completely isolated it means that if a site gets compromised it can’t damage others, and you can restore it with the click of a button.

Built-in Security & Hardening

Automated security scans, a firewall that stops unsafe traffic and built-in integration with CloudFlare are just some of the many things we take care of behind the scenes. Focus on building the perfect service for you customers, knowing it’s hardened against attacks.

Isolated Sites

Dealing with a hack or targeted attack against one of your sites? Each site has its own dedicated environment, completely isolated from other sites on your platform. Rest-assured your other sites can never be compromised.

Off-Site Backups

Backups are securely transferred to encrypted off-site vaults completely isolated from your live site. We store backups up to 30 days so if the worst happens, you are able to restore a site with the click of a button.

Only pay when clients pay you.

You only get charged for the amount of (customer) sites active on your SaaS. There are no additional costs or fees. This allows you to grow at your own pace and charge your customers knowing exactly what you have to pay Dollie.

We don’t charge you up front, but by day using a simple credit system. This gives you maximum flexibility to offer free trials or launching multiple (temporary) development sites without having to make large upfront payments.

Bulk Pricing
Available

For partners that are growing quickly, or have (large) established businesses we offer custom pricing plans that fit their business model more closely. Our sales team is always available to discuss custom
pricing models.

Smart &
Dynamic Billing

Want to launch a quick site on your platform for some testing? No problem. Have a customer that signs up but immediately cancels? We feel your pain. We automatically take care of these situations with our
dynamic billing.

Transparent Pricing

You can see your billing estimation from the Dollie Partner Dashboard at all times, providing you with an overview of your expected costs of the current billing cycle. No upsells or funny stuff.

Site Dashboard for Your Clients (and amazing Team)

Further along this page you’ll get the full tour of your dashboard hub, but rest assured that your SaaS comes with a full suite of easy to use management features. These can be used by your team and enabled for your customers as Self Service features. Here are just some of the features of your Site Dashboard.

Sites Listing

Provides an instant overview of all sites on your platform. For your client and it shows the sites that belong to them.

Dashboard Overview

Show your latest news, active subscriptions, recently launched sites and any custom (elementor) widget to build a beautiful dashboard for your clients (and team).

Billing & Account Area

Payment history, billing methods, invoices and subscription statuses for your clients all found in one area in your dashboard.

We are your true invisible partner.

Dollie doesn’t have any interaction with your customers, we’re simply the platform that enables you to deliver your services. This goes far beyond reseller hosting or “white label programs”, it’s part of our core philosphy.
They’re your customers, not ours.
Because Dollie runs inside your own WordPress installation you decide exactly what to do with that data. Also it opens up countless possibilities to extend your Saas solution and add new features. That’s the power of WordPress and Open Source.

Your Own
Billing

All your client payments are made directly through your WordPress installation using WooCommerce,
nothing is stored on our end. Ever.

Your Own
Prices

You can charge however you like. Weekly, Monthly, Quarterly, Yearly. Per site or per service. It’s your business and our pricing to you remains the same.

Your
Own Data

Your customers and their data are all stored inside your own WordPress installation. Dollie only keeps track of the sites deployed under your partner account, but we do not have access to any of your customers data.

Truly Flexible

Unlike resellers and agency programs we actually give you true control. Install any WP plugin or
WooCommerce payment gateway that works for your business. We’re simply here to help you succeed.

Work on Your Sites with Ease

Use the built-in code editor inside your Agency Hub for each site on your platform. That’s right, you can work on all your sites from one location, using a full featured code editor! Want to use WP CLI? Also available directly via your hub.

Want more? If you’re familiar with WordPress development, WP CLI and bash scripting you can rapidly extend Dollie to automate every part of your platform to offer a seamless experience for your clients and your team. You can even trigger jobs based on form submissions or other actions inside your Agency Hub using the Dollie API. The possibilities are endless.

Control Site Resources

Give one of your sites more available CPU cycle and RAM allocations with the click of a button. Perfect for especially demanding sites that need a little extra.

One Hub for Everything

You can use all the developer tools for each site directly via your Hub. Use the one-click login to go straight into WP admin of a site, or update plugins/themes and WordPress itself without leaving your hub.

Experts got Your Back

Stuck with debugging an issue? Need an extra set of eyes to help? Our team is here to help you resolve client issues without wanting any credit. It’s simply what we love to do!

Your customer & Team Experience

Manage all Customers Sites Invoices Services in your own Hub

Provide exceptional value to your team and your customer by building a own beautiful dashboard for your SaaS completely catered to your needs. Use Elementor or build a custom dashboard using WordPress theming standards.

Site Manager

Build with Elementor

Billing & Account Area

Access Control

Add Any Plugin

Each of your customer sites can be managed by your customers from the dashboard. Think SquareSpace or any of the top managed site building solutions.

Learn More

Use Elementor to customise every part of your Customer Dashboard, or choose from our pre-made designs to hit the ground running.

The WooCommerce powered billing area provides an instant overview of all payments, subscriptions and account details for your customers.

Want to disable or enable specific features for your customers? Use the powerful access control settings to control exactly which site management features your customers can use.

Simply add any of the thousands of WordPress plugins or WooCommerce extensions to further build out your Customer Dashboard.

Extend Dollie with 50k+ Plugins

All of your favorite WordPress Plugins can be used to enhance your SaaS Platform

Dollie is built on WordPress, an open source platform, allowing you to have the flexibility, control and freedom without being held back by a closed system such as typical SaaS platforms. All your data is hosted on your WordPress site. This means you completely control your technology stack and client information

WooCommerce Extensions

The possibilities are endless. Add new payment gateways, PDF invoices, follow-up emails or automation integrations with any services you use via any of the 1000+ WooCommerce extensions.

Live Chat & Support Plugins

Make client support a breeze by offering a fully integrated support solution directly inside your Dollie install. Let customers create tickets, and easily assign them to yourself or your team.

CRM & Marketing Tools

Connect your platform with existing CRM & Marketing systems, or install a plugin like Groundhogg that adds these features directly to your Agency platform.

Affiliate Plugins

Add a fully featured affiliate system to your Client Hub that rewards your existing clients for recommending your services to their friends and peers, including powerful Affiliate overview integrated into their dashboard

Automate Everything

Send any activity inside your Client Hub to anywhere else. Sync clients with your CRM. Get notified on Slack if a client launches a new (staging) site, or automatically segment your top clients in your (3rd Party) Sales solution.

Email & Social Media

Sync clients with your favorite newsletter service like MailChimp or ActiveCampaign and send out newsletters to your customers. Easily segment clients based on products or amount spent. Offer coupons and promotions via social media.

Building Your SaaS, Explained

Using our Blueprints Feature you can create pre-built sites and turn them into click-to-launch websites for your customers. Keep reading to learn exactly how.

Watch the Video

With Dollie you can create as many Blueprints as you want, and then directly sell them by connecting them to a WooCommerce subscription inside your Dollie Storegront.

Once you have built your Blueprints you can show them on your sales pages using a shortcode [dollie-blueprints] or (if you’re a theme developer) create your own custom loops/templates.

Watch the video on the right to see exactly how this works!

Play Video

Launch Your Pre-Made Site

Launch a new WordPress site inside your Dollie powered WaaS. For example: restaurant-design.yourwaas.com

Launch Your Pre-Made Site

Set Up The SIte

Build out your new template by installing plugins, setting up the theme and creating example content until it's perfectly set up for your customers.

Set Up The SIte

Make it available for your customers

Once you are done give your new Blueprint a name and directly tie it to a subscription on your Dollie WaaS Platform.

Make it available for your customers

Start Selling

Use the [dollie-blueprints] shortcode on your WaaS Salles pages to show all the available Blueprints. It even includes a "Live Preview" feature to let your customers preview the site before they purchase.

Start Selling

Get Started with Dollie Today

Join hundreds of WordPress businesses and entrepreneurs running their dream cloud platform under their own brand and domain.

Dollie is your behind-the-scenes partner, managing your cloud infrastructure and building out white-labeled features you can then sell directly to your customers.

Marketplace Authors & Product Vendors

Turn Your Best Selling Products into a SaaS

The White Label Platform Builder of Choice for WordPress Vendors

Hundreds of businesses use Dollie to automate sell their WordPress (cloud) services, including big-name agencies, startups, best-selling marketplace authors and many more. Here's how you can join them.

Step 1

Sign-up for Dollie

Step 2

Create Your Hub

Step 3

Build Your SaaS

Step 4

Start Selling

Your Infrastructure

Forget All About Reseller Shared Slow Hosting

The Old Way

The Dollie Way

Have an Established Customer Base? Dollie Integrates Seamlessly with your existing WordPress storefront.

pre-made WP sites for your products

SaaSify each of your Products with Blueprints

Real-Time Customizer

Instant Custom Tailored websites for your Customers

Self-Service for Your Customers

Give Control back to your Customers

Safe Time Managing Sites

Reduce your headache of managing sites at scale

More Site Management Features

Next-Gen Hosting & Billing Services for All Your customer Sites

Your Own WordPress Powered SaaS Solution for Your Products

World-Class Performance For All Your Customers

Docker Powered

Next-Gen Hosting Stack

Smart Caching

Your customer & Team Experience

Manage all Customers Sites Invoices Services in your own Hub

Extend Dollie with 50k+ Plugins

All of your favorite WordPress Plugins can be used to enhance your SaaS Platform

Watch the Video

Get Started with Dollie Today

Our Solutions

About Dollie

Resources

Join the Sign-up List

Join the Sign-up List